In the evolving gig economy, drivers are constantly seeking innovative ways to supplement their income. Nickelytics, a mobile advertising platform founded in 2019, offers a unique opportunity for drivers to earn money by transforming their vehicles into mobile billboards.
What Is Nickelytics?
Nickelytics partners with brands to place advertisements on drivers’ vehicles, turning everyday commutes into advertising opportunities. The company offers various wrap options, including full car wraps, partial wraps, and event promotions, allowing for tailored advertising solutions. With over 4,400 companies utilizing Nickelytics for marketing campaigns, the platform has proven effective in reaching local audiences .
How It Works
1. Sign Up and Get Approved
To get started, download the Nickelytics app available on both Android and iOS platforms. Upon registration, you’ll provide basic information about yourself and your vehicle, including:
- Name
- Address
- Phone number
- Social Security number (for background check)
- Driver’s license (for Motor Vehicle Records)
- Vehicle VIN number
Nickelytics will review your information and notify you if you’re approved to participate .
2. Get Your Car Wrapped
Once approved, Nickelytics will match you with suitable ad campaigns based on your driving habits and location. You’ll receive a notification when a campaign is available in your area. The company covers the cost of installing the wrap, which can be done professionally or through a self-install option, depending on the campaign .
3. Drive and Earn
After the wrap is installed, continue your regular driving routine. Nickelytics tracks your mileage and routes to ensure accurate compensation. Payments are typically made monthly, with earnings ranging from $175 to $250, depending on factors like campaign type and driving frequency .
Pros and Cons
Pros:
- Additional Income: Earn extra money without altering your driving habits.
- No Upfront Costs: Nickelytics covers the cost of the car wrap.
- Flexible Participation: Open to both gig economy drivers and everyday commuters.
- Nationwide Availability: Available in all 50 states.
Cons:
- Limited Campaigns: Availability of campaigns may vary by location.
- Privacy Concerns: The app tracks your driving habits, which may raise privacy issues for some users.
- Platform Restrictions: Some rideshare platforms may have policies against vehicle advertising, potentially leading to deactivation if violated .
Customer Feedback
Driver reviews of Nickelytics are generally positive, highlighting the ease of use and additional income:
“It’s such a smart way to earn money while driving your usual routes.” – Glorie Marie Vasquez
“If you’re looking for a simple side hustle, Nickelytics is the way to go.” – Rysal Josh D. Labrador
However, some drivers have reported issues with tracking accuracy and limited campaign availability:
“The tracking is terrible and VERY inaccurate. Never received any offers or anything so deleted it since it wasn’t worth the time or space on my phone.” – Brittni Collins
Alternatives to Nickelytics
If you’re considering other options, here are a few alternatives:
- Wrapify: Offers flexible advertising options and pays drivers based on mileage and wrap size.
- Carvertise: Partners with national brands and provides longer-term campaigns.
- StickerRide: Allows drivers to earn points redeemable for auto-related expenses or converted to cash.
Final Thoughts
Nickelytics presents a viable option for drivers looking to monetize their daily commutes. While the earnings may not be substantial, the process is straightforward, and the company covers the cost of the car wrap. It’s essential to consider your driving habits, the availability of campaigns in your area, and any platform restrictions before signing up. If you’re a frequent driver, especially within the gig economy, Nickelytics could be a worthwhile addition to your income streams.
